Editing and Montage as a Design Tool in Architecture

In this universe we experience retrieve with that imagine the past nowadays and the hereafter. similarly topographic point and juncture, mind and infinite are non outside of each other they both fuse into each other to organize a remarkable experience, merely movie helps us see all of this more clearly than anything else, as it can in no clip takes us back in the yesteryear, likewise in to the hereafter and it besides portions the experiences of present twenty-four hours modern-day universe. movie besides allows a passageway into another universe every bit good transporting its audiences into infinites and environment that makes us experience more existent than anything we experience in our mundane life. the audiences allows themselves to be absorbed by the narrative it offers and they temporarily becomes the portion of that narrative. both architecture and film offer a delicate connexion of physiological and experiential factors. both art signifiers defines human interaction through different facets of life and gives different position for better apprehension of our universe. merely like the architecture is more than merely kick white walls and columns, likewise movie has a batch to offer than showing emended images on a clean white screen. â€Å" Architecture exists, like film, in the dimension of clip and motion. One conceives and reads a edifice in footings of sequences. To raise a edifice is to foretell and seek effects of contrast and linkage Through which one passes†¦ † Jhon novel Film and architecture are two distinguishable professions, but as we explore the both Fieldss both art signifiers have given a batch to each other and their cooperation day of the months back, of all time since the first moving image was introduced in the late eighteenth century, in which images of mundane metropolis life were shown to the audience. the cooperation of the two professions has growing together of all time since as both professions portions a immense common land the coaction has growing questionably until now non merely in the part of the advancement of different thoughts, ideas and visions belonging to different decennaries of this century likewise the usage representation techniques of film has helped to heighten the designers imaginativeness. all through their transcendency movie and architecture strengthen their connexion by larning different rational, nonliteral and practical devices from one and other in order to beef up their ain system of apprehension. â€Å"Although film and architecture are distant humanistic disciplines, dynamic and inactive severally ; their complex relationship gives life to each other. Sharing a common regard for the parallel procedures involved in bring forthing their plants, the Godheads behind these two looks have an apprehension that one will ever profit the other † ( 1 ) there are many parallel procedure in the devising and designing of the movie which is really much related with the designing and representation procedure of architecture, both professions requires the survey of both in order to take the benefit. â€Å" there are movies which can non be a success without an designer working at the background planing existent life sets. which are meant to look perfect in every facet ( doing everything about the movie world based ) † ( 2 ) peculiarly merely as the film depicts life over a large white level surface, likewise the presentation of architecture both in the design procedure and the certification uses the same procedure. each profession has looked into each other in order to derive advantage, both signifiers use similar techniques in their specific design procedure merely as architecture can non be done without paper, theoretical accounts, pulling likewise movie requires all these techniques for its devising in the design procedure. Prof.Francis Penz speaks of this confederation Architects can surely larn from the filmmaker’s ability to stand for and travel through infinites. They can besides larn from the trade and aesthetic of studio-made characteristics where film makers have brought a peculiar vision to bear upon the sets and the architecture in which the histrions move. Architects may profit to understand that their 3-dimensional representations are a ‘natural set’ for the geographic expedition of infinites in motion, which may assist to look at one’s work in a less inactive manner. Similarly, the manners of representation used by architecture pupils, as mentioned above, utilizing drawings, physical theoretical accounts and more peculiarly computing machine lifes, may represent an interesting starting point for the movie industry ( 3 ) hence many film makers take aid from designers for the flawlessness of their unrealistic edifice signifier to convey life and world in those constructions. Similarly the designers besides take benefit from the architecture of movie by acquiring inspired from the futuristic attack of movies, apart from this the techniques used in the film such as collage, redacting, semblance, illuming, motion in infinite have ever been demand of the architecture in assorted design procedure of about every edifice. likewise merely as the designers takes control of upon every facet of the edifice design a movie manager acts as important component is planing of a movie. With the release of city in the late 1920s wholly changed the position how people related movie and architecture and it made the connexion between the two Fieldss stronger than of all time before. the release of the movie brought about a new civilization in Germany of excessively big sized hoardings as it became a new manner in Germans movie industry, which was in the procedure of following American criterion in Berlin entirely adding about 20 film theatres each with a 1000 seats to its stock of 380 film theatres. Bringing images of screen into the street these tremendous advertizements narrowed the spread between movie and world and merged for an instant movie and architecture. The release of the movie besides gave rise to the argument about the hereafter of Berlin as the film reveals the modern-day captivation with a edifice type that stood at the centre of the widespread about the hereafter of German metropoliss. â€Å" Metropolis was rich in the subterraneous content that, like contraband cross the boundary lines of consciousness without being questioned † ( 4 ) The movie was a success as it addressed issues of urban hapless and societal agitation, pros and cons of the usage of technolog, generational struggles and delivering power of the faiths. cities shown and depicted overdone version of dark American streets with a construct of cardinal tower that had played such an of import portion in recent treatments and that represented the most conservative and modern-day attack to skyscraper design and town planning in Germany. it was this film which made a immense impact on urbanist motions in other movies as good where the function of monumentality and the function of skyscraper continued. Both movie and architecture have many similar elements in their devising, if we talk about architecture it is the infinites which are required to be organized in a coveted mode to accomplish a peculiar design where as in movie devising images are organized in a certain mode. in the instance of movie doing it undergo the process of three stages, the expressive portion of thenarrative, the spacial usage of mise en scene and the important portion of montage/editing. brian vocalist the manager of movie X-men, the usual suspects provinces â€Å" has stated about the formal procedure that â€Å"a movie is designed three times in production ; at first on paper, 2nd at the set and 3rd in the editing/montage room.† ( 5 ) likewise movie shaper micheal explains the 3 phase procedure of movie devising â€Å" 1. Always, under any fortunes, write and convey a book to your shoots. a book or screenplay is written program of the movie in your imaginativeness. it includes duologues as good the scenes, what the histrions do, the particular effects, the music and so on ( The narration ) 2.storyboards/ mise en scene are a great manner to visualise your shootings and set some construction in your a narrative board is series of illustration or images displayed in a sequence to give others an thought of how the scene will look 3. production and post-production ( collage ) which means you shoot movie along with the dramatis personae and crew. Post-production is the most fun portion its fundamentally consists of redacting of movie and adding effects † ( 6 ) Narrative in movie devising: – narration in the movie devising is the portion which describes the basic thought of the narrative, it describes assorted impressions that the movie brings with its ego it is one of the BASIC of the movie, narrative besides depicts the chief subject of a movie and around which the narrative of the movie is revolves. in the devising of the movie the narrative is merely an fanciful conceptual procedure and it aids to construct up the primary phases of movie design. mise en scene/story board: – It is the procedure in which the existent visual image of each scenes takes topographic point, it is the representation of the necessities of the movie such as puting up the narrative and presenting it to the audiences in this the objects with in the frame are operated through compositional criterions, the elments which can change or help the mise en scene can be the lighting, colour, back land scene, camera angles and the placement of the characters. Editing, Montage/ production: – this is the most indispensable portion in the devising of the movie as it is what completes the movie by the procedure of cutting and gluing and it forms a relationship between the shootings if we compare these techniques to architecture it can be deduced that to a certain grade all of these movie devising procedures are used in architecture every bit good, it is known that visual image or development of fanciful edifices, the work and patterns of designers can be influenced from these movie devising procedures. In add-on to illustration techniques of cinematic techniques such as narrative, semblance, motion, editing/montage, narrative board, cut, illuming have besides been used for the demands of architecture as the constituent of design. harmonizing to Gallic designer Jhon Novel says that his undertakings are really much influenced by the filmic techniques, harmonizing to him disclosures made by movie managers are as something that architects do themselves in planing their edifices. Apart from jhon novel if we by and large look at different plants of architecture it can be analyzed that both art forms uses similar techniques in their development procedure. these techni ques people use in architecture consciously but many people have been utilizing these techniques unconsciously somehow or the other.NARRATIVE AS DESIGN TOOL IN ARCHITECTUREJewsih museum by Denial LibiskindIn Jewish museum Berlin Deinal libiskind uses the art of storytelling through architectural linguistic communication and edifice signifier, the garden of expatriate, the three axes of the German-Jewish experience and the nothingnesss together these pieces form a ocular and spacial linguistic communication the Jewish museum depicts history of events to the visitant while every infinite unfolds itself and organize a narrative by picturing series of events which took topographic point in Berlin ‘s past history.EDITING/MONTAGE AS A DESIGN TOOL IN ARCHITECTURECollages of Ludwig Mies Van Der RoheMies is celebrated as a maestro builder, with his attending to detail and keep proportions taking to consummate and surprisingly poetic constructions. His axioms are quoted in schools: â₠¬Å"God is in the details† and, of class, â€Å"Less is more.† But he was every bit consummate in two dimensions, as the presently running MoMA exhibition â€Å" Cut ‘n’ Paste: From Architectural Assemblage to Collage City † brought to our attending. The exhibition showcases works from the well-known collagists Archigram, OMA, and Superstudio, but besides includes several montages by Mies—collages seldom seen in academic or retrospective treatments of the architect’s work. It is easy to state that the montages are Mies’s work at a glimpse ; their understatedness, their restrained yet powerful work of art, draws the oculus. Many of the montages are toneless, mostly made up of whitespace ; line-drawn position grids define the fields of floor and ceiling, while two, or possibly three, dividers block positions out of plate-glass Windowss. Many of these dividers are adorned with patterned marble or modernist pictures by Kandinsky or â€Å"Guernica† by Picasso. The culmination—Mies at his wildest—is a montage for a Chicago convention hall, in which the walls are a deep green marble decorated by province seals, the ceiling is a deep steel grid with an American flag draping down, and which features crowds of people cut from newspapers. Bibliography1.griger, Murray.Space in Time: Filming Architecture.199. 2.TIM BERGFELDER, SUE HARRIS, SARAH STREET.FILM ARCHITECTURE AND THE TRANSNATIONAL.s.l. : Amsterdam Uniiversiity Press. 3.penz, Frances.architecture and film.s.l. : Academy Editions, 1994. 4.kracauer, siegfried.from calgiri to hitler: a psychological history of German movie.s.l. : Princeton university imperativeness. 5.vocalist, brian. 6.micheal.eastern visible radiations productions’ short movie web log.The Three Stages of Filmmaking.[ Online ] eastern visible radiations production. [ Cited: November 29, 2013. ] http: //easternlights.wordpress.com/2008/08/11/the-three-stages-of-filmmaking/ .

A Just Society

A just society is a type of society that promotes the well being of everyone in the society. It makes it possible for people to pursue their common good. It protects people from external harm.This kind of society does not live in a state of anarchy but strives to create a utopian society. (Quigley, 1961) For a society to live in harmony and peace, there are some rights and freedom that the people are entitled to which makes them work towards a just society. For instance certain rights and liberties must be granted such as political liberties. (Quigley, 1961) This involves expansion of democratic space and institutions and the press should enjoy its freedom.The people and political activists must have freedom of speech as well as freedom of assembly. Other freedoms are; association, the rights and freedoms within the rule of law (Rawls, 1993)).The freedom to set people free and protect them from slavery, freedom to move around without intimidation or fear, and freedom to work based on one’s decision as long as the occupation is within the law. Other liberty is of conscience since it greatly impacts on the social relationships rooted in philosophy, morality and religion. (Rawls, 1971)If the people are not given certain rights and liberties to enjoy, they are likely to rebel and cause chaos. The rebellion is used as a way of asserting their authority in the matter and coerces the existing institutions to accord them their rights. (Rawls, 1971)Civil DisobedienceOne way through which people demonstrate their dissatisfaction with the way the society is run. If a society does not have social, political institutions which can be informal or formal, and proper economic structures it is likely to experience civil disobedience. A society which is dominated by civil disobedience is not just. This is because people do not have respect for the law or other structures put in place in the society for the well being of all. (Rawls, 1993)  Corruption is one indicator of a society which is not just due to civil disobedience. For instance, well connected individuals and influential politicians abuse the existing social and political structures and amasses wealth for themselves at the expense of the common man. This has led to widening disparity between the rich and the poor. (Quigley, 1961) Such individuals have means of influencing higher authorities and therefore they are able to access public funds and other resources for their own personal gains. (Atkinson, 1982)As a result, there has been public outcry and desire to throw such people out of the government and public offices that they hold. Members of the society have resulted in staging demonstrations to express their grievances. The money which is stolen from the public coffers is meant to develop he society and generate stable sources of income for the society. (Rawls, 1993)There have been untold crimes being committed by young people as a result of civil disobedience of those in higher autho rities. Corruption which is a fruit of civil disobedience, has made the young   people to commit crimes after being rewarded handsome rewards by their sponsors, who are usually well connected individuals.Despite the evils committed, these individuals are not charged with any offence because they can influence and manipulate the judicial system. According to Rawl, he asserted everyone is in possession of an undisputable desire for justice; the society’s welfare as a whole can’t underestimate it. Therefore lack of justice, breeds acts of corruption and some people are denied freedom and yet others share a greater good. The coercion assumes that the citizens are reasonable. (Rawls, 1993)The commission for human rights does not do much to promote the rights of the people and thus the level of civil disobedience has increased overtime. The commission should look into the causes of corruption and tackle the problem from the grassroots. For instance, it is believed that som e of the causes of corruption are greed for wealth, low income levels, loose moral values, and lack of accountability on those handling financial matters. (Atkinson, 1982)Corruption has also led to inequality and total disregard of human rights. Equality and human rights are the basic concepts towards a just society. The human rights are evident in the way people live their everyday lives at all levels of the society. The social structure needs to cater for the needs of everyone to avoid corruption at low levels before it graduates to higher levels. For example transparency should be emphasized right from primary school and rewards should not be given to people for committing evil. (Rawls, 1993)The most notable forms of corruption involve massive looting of the public funds which translate into billions of dollars and sale of public corporations. Others involve embezzlement of money meant to pay employees. This contributes to unjust society. (Quigley, 1961)

Assignment 3 Example | Topics and Well Written Essays - 500 words - 5

3 - Assignment Example ding to the research on the effects of global warming by computer modeling incorporation, it is evident that we may not have conferring benefits on the carbon sink from Amazon rain forest. Thus by 2100 it will cause an increase of around 5-8 degrees centigrade. Based on the research, it is a serious concern because once the methane release starts, due to the global warming, it would be impossible to stop the runaway methane global warming. 3) A little reported but quite serious global infrastructure problem is the current rate of iron ore/steel usage. Research and report the growth of Chinas use of steel (since the year 2000) and the implication that this growth rate has on the exhaustion timescale of the worlds steel supply. Find data to compare the growth rates from 2000 to 2008 to those for 2009-2012. Comment on whether or not this is the silver lining associated with global economic meltdown. 4) a) Which county is growing fastest and what is that growth rate? (attach a screen shoot of your result); If new schools are built for every new 5000 people, how many new schools would need to be built in this county by the year 2050? In 1980 a standard emerged that there should be 1 county sheriff for every 3000 citizens of any county. Based on the 1950-1980 growth rates, what would be the population of Lane County in 2010 and how many county sheriffs should we have? Bonus point* Find the actual size of the Lane County Sheriff’s department. When a country is at the pre-industrial stage, the population grows slowly because the death and birth rates are quite high. During industrialization stage, the food increases, medical care improves, sanitation improves and the death rate increases. At this stage, the population grows rapidly. After the living conditions have improved, the birth rate decreases, which in turn cause the population rate to decrease. After the industrial stage has kicked in fully, the population will grow at a very slow rate (Russell, Herz &

LEADING CHANGE Case Study Example | Topics and Well Written Essays - 500 words

LEADING CHANGE - Case Study Example It takes time, but once people have been convinced, the objective of unfreezing has been attained. In the stage of change, the manager/leader reduces the restraining forces, and increases the forces supporting the change. This may include reducing the employees’ fears of economic or personal loss as well as getting rid of the opponents while there is a simultaneous process of increasing the support for change that may include increasing the incentives for change. When restraining forces are sufficiently low, increasing just the driving forces may suffice. But increasing the driving forces without lowering the restraining forces when they are significant may instigate retaliation and resistance. The stage of refreezing is also time-consuming like the unfreezing stage. The stage of freezing consists of four sub-phases of defiance, rage, bereavement and adaptation. Immediately after the change, people deny that it was altogether necessary. When this does not work, they become out raged but lack of power to alter the managerial decision puts them into bereavement, and finally, they become used to the change and adapt themselves according to it. Change is a time-consuming process and the managers/leaders must give it due time to implement effectively.

Information Technology Security Essay Example | Topics and Well Written Essays - 3750 words

Information Technology Security - Essay Example To do so we firstly need to understand the different types of frauds. Then we focus on what is identity theft, its growth using computers, and the possible precautions. Also the legal responses have been touched upon briefly. To understand the seriousness of identity theft we firstly need to know the different types of electronic frauds. The next section helps us understand the different electronic frauds. With the increased usage of computers and the Internet, there is a lot of movement data and personal information. This is one of the biggest causes for the increase of electronic crime. E crime is treated very seriously and is every country has its own laws relating to the Internet usage. This document will provide a study of the computer related crimes and a few of the statistics of the various crimes that are conducted. Computer as known are automated data processing, communication or storage devices. Crimes as known are an act which is a violation of the law and regulations. A Computer Related Crime hence is a crime where the computers are used as an instrument for the crime. Here the computers contain all the evidences of the crime. Criminals sort to manipulation of computer records for fraudulent activities. Another very common fraud is unauthorised access to information where the criminals hack into customers accounts to make changes or misuse the accounts. Also another common fraud is hacking, or cracking of software to modify customer data, like phone number and address can be changed easily without any proof or evidence. The cost of licences for software is very high, thus some of the criminals sort to create pirated versions of software. Also with the growth and increase of internet usage, it is very common for people to receive viruses. These viruses can spread through online chat accounts, or even by email attachments. Some of the viruses

Implementating magnet environment in Riyadh Military Hospital ICU unit Essay

Implementating magnet environment in Riyadh Military Hospital ICU unit - Essay Example The process of magnet environment in magnet hospitals begins from the process of recruitment and continues with the process of retention. In the process of recruitment, a considerable number of measures are put in place and taken into account in order to ensure the attainment of recruitment objectives. In which candidates current and future expectations are taken into account. After recruiting, many efforts are consumed to retain the hired nurses. Needless to say, it is the ultimate objective of the recruitment of nurses to ensure their continual nursing services with a quite foreseeable future with the management of hospital. More significantly, numerous factors are taken into that require their attainment at recruitment and retention of nurses. However, Shortell & Kaluzny (2006) provide some fundamental elements essential to magnet environment within hospitals; they include, quality of nursing and leadership, organisational performance, motivation and worker autonomy, work design, effective groups and teams, coordination and communication, participative or decentralized management, and organizational change and organizational innovation. The nursing profession consists of three types of workers: registered nurses, nurse aides, and licensed practical nurses (General Accounting Office, 2001). Registered nurses, who are state-licensed and possess associate degrees (two-year community colleges), diplomas (three-year hospital programs), or baccalaureate degrees (four-year colleges), provide direct patient care besides managing nursing care (Keenan, & Kennedy, 2003). Nurse aides may provide their health care services in hospitals and home care settings as well, but... This paper talks also about a few things. One of them is attrition, which is not only a problem for hospitals but also for the managers, health policy makers, and managers relevant to the field of nursing. Besides increasing cost burden over the hospital management to renew the hiring process in order to fill the gap created by attrition of nurses. Interestingly, not only in the developed countries, where the health industry is considerably advanced and stable than health industry operating in the developing countries. Throughout the essay, we can see profound infromation on magnet environment and types of nurses, where it's discussed how important quality of nursing and leadership, organisational performance, motivation and worker autonomy, work design, effective groups and teams, coordination and communication, participative or decentralized management, and organizational change and organizational innovation are. Then the essay begins discussing the causes of nurse attrition, where the general perception of nurse is less positive. Afterwards, the paper talks about the effective strategies to increase nurse retention. This essay has a conclusion, which states that magnet environment holds a key to retain nurses. And, the magnet environment occurs when all the elements inside an organisation work in the required way; In which, organisational commitment, nurse leadership, recruitment policies and procedures, and enablement of nurses in the required level of decision making.

Educating for Leadership Article Example | Topics and Well Written Essays - 1000 words

Educating for Leadership - Article Example The article is about instituting a leadership programme in a healthcare environment.   It has identified the problem of nurses lacking opportunities to practice leadership skills in schools.   It recognized the current practice of preparing nurses for leadership roles only when they have been appointed to formal leadership positions.As the paper declares  the leadership programme being espoused in the article aims to progressively develop the leadership skills of nurses early in their careers. Implicit here is that it is a long-term programme and that leadership skills are not acquired overnight but can be developed through time.   There is a need to have this programme because leadership quality impacts the quality of patient care and staff satisfaction. Various literatures cited in the article point this out.   Studies have shown the relationship between good nursing leadership and good quality nursing care.   Moreover, constructive leadership behaviours lead to increas ed patient satisfaction, reductions in patient adverse events and decreased complications in various care settings.   Effective nursing leadership resulted in staff retention.   With good nurse leaders, the quality of both patient care and patient and staff satisfaction improves.  The leadership programme described in the article was instituted at the Princess Alexandra Hospital in Australia, one of the leading hospitals in teaching and research. This hospital employs over 5,000 personnel of which 2,500 are nursing staff. The programme was comprised of two parts namely, the emerging leader and the developing leader. The emerging leader was designed to foster the acquisition of the beginning leadership skills. The emerging leader workshop is done within the graduate year of the registered nurses. Among the topics included in this workshop are the principles of learning and teaching, performance assessment and conflict management. This workshop has to be completed before the participants can go to the next level of the developing leader. The developing leader workshop consists of personal, interpersonal and professional leadership skills. The personal leadership activities are targeted at developing trust and increasing self-esteem. Interpersonal leadership on the other hand, aspires to develop the nurses’ abilities to work effectively with a team and providing them with feedback with regards to their performance. The professional leadership skills are more concerned with various management tools such as introducing changes in the work environment, identifying problem areas and proposing

The Role That Statistics plays in the Healhcare Industry Essay

The Role That Statistics plays in the Healhcare Industry - Essay Example Various organizations use statistics to make decisions. Health information technology which is based on statistics is a very integral aspect of the health care organizations. For example, in healthcare organizations there are numerous reasons for collecting patients’ data and analyzing it. For instance statistics about activities that take place in the healthcare organization shows the details of the patients and how they have been attended to as well as the cost of the care. The details on patients care statistics and their performance can indicate quality of care offered to them. Most of the recognized organizations need data analysis system which is used as part of accreditation while many third party payers need facilities in collecting performance data. Healthcare administrators also require statistics in order to prioritize services needed and to establish where efficiency and effectiveness need to be increased. The healthcare facilities are as well interested in kind of patients they attend to in regard to their diagnosis. This is important in that it helps them maintain the top physician specialty mix required in the healthcare organizations. Moreover the government needs to maintain population statistics so as to establish the number of healthcare institutions needed. As a result the government establishes a health agency which is responsible for ensuring protection of the health of the country’s population. This helps in providing important information which help individuals come up with right healthcare decisions. It is important to recognize that health statistics provides information regarding the health of individuals. Therefore, every individual forms a part of some health statistics just like everyone has birth statistics. Healthcare statistics are also important in determining the percentage of population suffering from a certain disease hence the diseases prevalence as suggested by Plichta and Garzon (2008). This is important as it helps the government to plan for the healthcare budget which accommodates all individuals. Many healthcare organizations have tried to improve their quality of service and profitability simply because they have not considered application of statistics in their transformation. Those companies which have achieved these is through the application of statistical thinking in reducing process variation. The use of scientific approach in the analysis of data in any healthcare organization is an important element for improving quality of services. The scientific approach which employs statistics enables studying process variation and relationships via the objective use of data. As a result of this a technology termed as Statistical Process Control (SPC), has been applied in healthcare organizations as a way of understanding, improving and managing the quality of healthcare processes. The SPC helps the healthcare management to realize the performance and the ability of a certain process a ccording to Berger (2008). Control charts are used in healthcare organizations for complimenting healthcare institution epidemiology techniques through the provision of additional process information. Flowcharts are also used in defining and understanding patients’ status as well as redesigning the process of their treatment. An example of statistics collected in the healthcare situation is presented in table 1 below. One organization that relies heavily on statistics to accomplish its tasks and to make decisions is

Foundation of Theology Essay Example | Topics and Well Written Essays - 2500 words

Foundation of Theology - Essay Example All the official teachings of the Church and the official documents of the Church must have their basis on these foundations of Catholic Theology. One of such official Church document is the Vatican 11 document. An analysis of the 16 documents in the Vatican 11 document shows that all the documents are based on the foundations of Catholic Theology. This paper analysis four of the 16 documents in Vatican 11 document and shows how the fathers in the Vatican 11 Council based their teachings in these four documents on the foundations of Catholic Theology. These four selected documents are Lumen Gentium, Sacrosantum Concilium, Gaudium et Spes, and Orientalium Ecclesiarum. Each of these documents deals with different and particular aspects of the life of the Catholic Church. The selected documents are well analysed and the basis of the documents on the foundations of Catholic Theology are given. Dogmatic Constitution on the Church (Lumen Gentium) The document Lumen Gentium is the document in Vatican 11 documents that gives the dogmas of the Church. An analysis of this document shows that the document is based on the foundations of Catholic Theology. To begin with, the document, Lumen Gentium, is deeply rooted in the Sacred Scriptures, i.e. every chapter of the document has its basis on the Sacred Scriptures. ... Lumen Gentium continues to show how Jesus Christ sent the gift of the Holy Spirit to the disciples on Pentecost day. The Holy Spirit, therefore, is the real authority behind the teachings of the Church for it is him who empowered and enlightened the disciples. This therefore shows that the dogmatic constitution of the Church (Lumen Gentium) has its origin in the Holy Spirit and it is, therefore, the revealed truth of God to His people. Having shown the origin of the dogmas of the Church based on the teachings of the Scriptures, the document explains the various roles of the people of God, i.e. the laity, the bishops, the priests, and the consecrated people/the religious people. All the roles of these groups of people in the Church of Jesus Christ are explained according to the teachings of the Scriptures. In nutshell, all the content of lumen Gentium is based on the Scriptures. The content of the Lumen Gentium is also rooted in the traditions of the Church. For instance, on the teach ings on the Blessed Virgin Mary and her role on the economy of Salvation, Lumen Gentium draws heavily on the traditions of the Church. Lumen Gentium confirms that Mary is, indeed, the mother of God. This confirmation is perfectly in line with the traditions of the Church that teaches that Mary is, indeed, Theotokos (Mother of God). The document also confirms that the Blessed Virgin Mary was a virgin before and even after the birth of Jesus Christ. This teaching is found in the traditions of the Church, but not directly from the Scriptures. On the role of Mary on the economy of Salvation, Lumen Gentium teaches that by obeying to be the mother of God, the Blessed Virgin Mary cooperated in the work of salvation and her role, therefore, is not merely

My role model Essay Example for Free

My role model Essay To me a role model is someone in my life that has influenced me in a positive way. They help shape the way I am in the present and what I am going to be in the future. They are some one that I can look forward for advice in a tough situation and I know that they will give me advices with wisdom. They will never judge me on my past but only look to help because they really do care about me. Some one who I never feel awkward talking to about my problems because I know that it will not change their view of me and they will not reveal any information about me to other unrelated person or someone who are nosey. A role model should be sincere and not out for there own good but the good of others. I think that they should be older then I am because they need to have more experience then I do and need to have a deeper insight. It would be pointless to have a role model who knows less then me. Read more: My role model essay But apart from my parents, , teachers or very best friends like Brian Lee really do care about me a lot, there is nobody should be deserved to have a talk about, or can drag my attraction, or makes me change my personality and reach more achievements. I don’t have a real one honestly, but I would be searching for him or her! ( You must feel surprised that why do I write such a short paragraph this timeï Å )

Starbucks Market Analysis

Starbucks Market Analysis Starbucks Corporation is an international coffee and coffee house chain based in Seattle, Washington, United States. It opened as a single small store opened in 1971 and became a coffee giant at the end of the millennium. Starbucks has led a coffee revolution in the United States and beyond. The store was opened by 3 men: Jerry Baldwin, Zev Siegl and Gordon Browker. Starbucks for first nine months bought coffee from Peets Coffee. Within first decade Starbucks opened five stores. Mid-1980: In 1983, Starbucks bought Peets Coffee the same year, Schultz who was hired in 1982 to manage the companys retail sales and marketing, took a buying trip to Italy, where another coffee revelation took place. He visited Milans famous espresso bars and captivated by the culture of coffee and the romance of Italian coffee bars. He returned home determined to bring that type of culture to the United States but the higher authorities didnt support him. As a result he left the company and decided to write business plan of his own. His parting with Starbucks was so amicable that the founders invested in Schultzs vision, he then returned to Italy to do research, visiting coffee and espresso bars. In 1986, he opened his first coffee bar in the Columbia Seafirst Center second was soon opened in Seattle and third in Vancouver. He also hired Dave Olsen, as a coffee consultant and employee trainer; he was the proprietor of one of the first bohemian espresso bars in Seattle. A year later Schultz was thriving while Starbucks was encountering frustration. Schultz then approached his old colleagues with an attractive offer: how about $4 million for the six-unit Starbucks chain? They sold, with Olsen remaining as Starbucks coffee buyer and roaster. He merged and changed the name to Starbucks; the company then became Starbucks Corporation and prepared to go national. In August 1987 Starbucks Corporation had 11 stores and fewer than 100 employees. In October of that year it opened its first store in Chicago, and by 1989 there were nine Chicago Starbucks. Starbucks market was growing rapidly, in the United States sales grew from $50 million in 1983 to $500 million five years later. In 1988 Starbucks introduced a mail-order catalogue; the company was serving mail-order customers in every state and operating 33 stores. By then the companys reputation had grown steadily by word of mouth. Starbucks installed a costly computer network and hired a specialist in information technology from McDonalds Corporation to design a point-of-sale system via PCs for store managers to use. Every night all the information pass to Seattle headquarters. In 1990 the headquarters expanded and a new roasting plant was built. Rapid Early 1990s: Starbucks also developed a reputation for treating its employees well which results in low turnover in the food service industry. The company went public in 1992, the same year it opened its first stores in San Francisco, San Diego, Orange County, and Denver.   By the years end there were total 165 stores. In 1993 Starbuck opened first East Coast store, in a premier location in Washington D.C. At the end of 1993 the chain had 275 stores and 425 one year later. Over the previous three years, sales had grown an average of 65 percent annually, with net income growing 70 to 100 percent a year during that time. Starbucks broke into important new markets in 1994, and purchased a 23-store rival based Coffee Connection. There was unexpected increase in sales when in 1995 Starbucks launched a frozen coffee drink called Frappuccino in its stores. That same year, Starbucks began supplying coffee for United Airlines flights. Late 1990s and Beyond: For the first time, the company ventured overseas the following year. They initially started by joint venture and licensing with local retailers. In Japan the first foreign market was developed with the help of SZABY Inc., a Japanese retailer and restaurateur, through other partnerships they also opened in Hawaii and Singapore the same year and in 1997 they also opened in Philippines. They in 1996 partnership with Dreyers Grand Ice Cream, Inc. to develop and sell Starbucks Ice cream. Within eight months of introduction, the number one coffee ice cream in the United States. When they expanded in 1997 into Florida, Michigan and Wisconsin the total number of branches were 1,412 by the end of year. Sales reached up to $1 billion and net income hit $57.4 million. Critics complained that the company was deliberately locating its units near local coffee merchants to siphon off sales, sometimes placing a Starbucks directly across the street. In 1996 and 1997 residents in Toronto, San Francis co, Brooklyn, and Portland, Oregon, staged sidewalk protests to attempt to keep Starbucks out of their neighbourhoods. In late 1999 the protestors took their anger out on several Starbucks stores which were then temporarily closed in the companys hometown of Seattle. Growth in the Pacific Rim continued with the opening of locations in Taiwan, Thailand, New Zealand, and Malaysia in 1998 and in China and South Korea in 1999. By early 2000 the number of Starbucks in Japan had reached 100. The company aimed to have 500 stores in the Pacific Rim by 2003. The Middle East was another target of global growth, but it was the United Kingdom that was the object of the companys other big late 1990s push. In 1998 Starbucks acquired Seattle Coffee Company, the leading U.K. specialty coffee firm, for about $86 million in stock. There were more than 100 branches in United Kingdom by late 1999. Starbucks hoped to use its U.K. base for an invasion of the Continent, aiming for 500 stores in Europe by 2003. Starbucks in 1998 entered into a long-term licensing agreement with Kraft Foods, Inc. for the marketing and distribution of Starbucks whole bean and ground coffee into grocery, warehouse club, and mass merchandise stores. The company also began experimenting with a full-service casual restaurant called Cafà © Starbucks. In early 1999 through the purchase of Pasqua Coffee Co., a chain of coffee and sandwich shops with 56 units in California and New York. Starbucks had already developed its own in-house tea brand, Infusia, but it was replaced following the early 1999 acquisition of Tazo Tea Company, a Portland, Oregon-based maker of premium teas and related products with distribution through 5,000 retail outlets. In early 2000, the company did an agreement with Kozmo.com Inc., an operator of an Internet home-delivery service providing its customers with videos, snacks and other items. In the early 21st century, Starbucks was working to achieve Schultzs ambitious goals of 500 stores in both Japan and Europe by 2003, as well as his ultimate goal of 20,000 units worldwide. In June 2000 he stepped down as CEO of the company to become its chief global strategist, while remaining chairman. In the early 21st century, Starbucks was working to achieve Schultzs ambitious goals of 500 stores in both Japan and Europe by 2003, as well as his ultimate goal of 20,000 units worldwide. STRATEGIC DEVELOPMENT: 1982:  Howard Schultz is hired to manage retail sales and marketing.   1983:  Peets Coffee is acquired.   1985:  Schultz leaves the company.   1987:  Schultz buys the six-unit Starbucks chain from the original owners for $4 million, merges and renames his company Starbucks Corporation.   1988:  A mail-order catalog is introduced.   1992:  Company goes public.   1993:  First East Coast store opens, in Washington, D.C.   1995:  Frappuccino beverages are introduced.   1996:  Overseas expansion begins. Partnership with Dreyers begins selling Starbucks Ice Cream. 1998:  U.K.-based Seattle Coffee Company is acquired. Partnership with Kraft Foods is formed for the distribution of Starbucks coffee into supermarkets.   1999:  Pasqua Coffee Co. and Tazo Tea Company are acquired.   2000:  Schultz steps aside as CEO to become chief global strategist, while remaining chairman; Orin Smith takes over as CEO.   Situation Analysis: MARKET: A market is an actual or conceptual place in commercial world where forces of demand and supply operate, and where buyers and sellers interact (directly or through intermediaries) to trade goods, services, or contracts or instruments, for money. COFFEE MARKET: Almost 70% of the worlds coffee supply is provided by smallholders cultivating less than 10 hectares in 80 countries in Africa, Asia and Latin America. However, the extreme volatility and long-term decline in coffee prices on international markets endangers the livelihoods of the 10 million small coffee farmers dependent on coffee for their primary source of income. In December 2000, international coffee prices hit a 30-year low, with further falls expected. These prices barely cover production costs in many countries. Current coffee oversupply is massive and production is increased more than demand due to latest technologies. Coffee consumption in the US still focuses on the morning/breakfast. Starbucks is the leading and most major name in promoting coffee throughout the world. They have expanded continuously and it has resulted in their growth and popularity. Starbucks revenue is generated both from company-operated retail stores and from specialty operations. Source:Company Reports Market share of starbucks: Total per annum sales of coffee in Britain has reached up to  £1bn-a-year. The number of people with coffee intolerance has more than doubled in the past four years. Starbucks has seen sales and earnings rise, despite of challenging and economic situation in the world. Together, these improvements are enabling the company to continue to make key long-term investments in the world. http://t1.gstatic.com/images?q=tbn:ANd9GcQA61dN0xFppGR7YUUJeT_L9rX6wjzdHvurNZunAF06rKha5vst=1usg=__aFLXz2_5RtAyfXvxwuq-wsuLXW0= Starbucks positions itself as a specialty premium coffee retailer, which sells a wide variety of coffees and other beverages, both hot and cold, together with snacks and sandwiches. The company currently has a network of over 10,000 coffee shops in 37 countries which give the company a strong and well known brand image and clear differentiation from many other coffee brands. This scale and strong brand give Starbucks a high degree of bargaining power with suppliers and also and differentiate its offerings. However, intense competition in the retail beverage segment could adversely affect the companys profit margins, and the company is currently still strongly dependent on the US market for the majority of its revenue and profits. http://t1.gstatic.com/images?q=tbn:ANd9GcQsf66kOHW2RmCLx5xCf_mvLPJhp4KEW2asfRZoY_UT5XGoI44t=1usg=__9q9bCAEJ1R8kb6faekzRLQzZtBw=. Market segmentation of starbucks: Market segments are group of customers having similar needs / wants and preferences. It enables the organization to more closely match it marketing mix with the customers of same needs or demands. Starbucks is mainly adult-focused and aims to connect with their customers,  communities, and children through various advertising tactics. The vast majority of these  customers come from urban areas. Another new and large growing target market within the coffee industry is college-age  students and post-graduate individuals residing in urban areas. These two segments  are heavy coffee drinkers. Starbucks has identified through market research that this is the segment that will generate the greatest impact to their business and they have targeted them with products. Starbucks presents a narrow range of products geared towards this segment. By limiting choice and presenting a few products. There have been studies showing that coffee consumption has increased with the drinkers educational level. Starbucks is a company that embraces diversity, not limiting themselves to one specific demographic, behavioural, or geographic segment, Starbucks they are always treated as equals. The company promotes minorities and women who own businesses. This helps to increase the feeling amongall their customers that they are valued . Internal Analysis-SWOT Analysis: Strengths: Customer Loyalty- Starbucks has very strong brand recognition and faithfulness  among those who frequent the coffee shop. Employee Loyalty- Starbucks partners are their greatest assets.They empower  their employees, allowing them to make their customers experiences memorable and  satisfactory. Social Issues- Starbucks supports many social issues like literacy, clean water and health issues etc. Weaknesses Starbucks has a somewhat narrow product line for their overseas countries. For  example, it is hard for Starbucks Coffee to promote tea in China. Many people and industries view the companys lack of advertising as a negative  business strategy. Over-expansion: Right now Starbucks is venturing out of the coffee industry and into music, books, entertainment, and other foods as well. Too many brand extensions may become harmful to the company. Opportunities Starbucks could add to their product line multiple brand extensions: desserts,  sandwiches, more coffee/hot chocolate variations, etc. There is a great deal of overseas expansion. Threats Immediate competition from fast-food restaurants catching on the specialty coffee wave and developing products that competes with Starbucks. Tim Hortons Dunkin Donuts McDonalds Nestle External Analysis PEST Analysis: Starbucks holds a different brand name and reputation in the market, although there do exist many companies in the market and the competition in the market is also fierce. The competitors in the market make use of location, product mix and develop small markets (niches) to make themselves sustainable in the big market. PESTEL stands for Political, Economic, Social, Technical, Environmental and Legal environments surrounding a business firm. It is a strategic, analytical tool to understand external forces. A brief overview of each of them is given below: Political Environment: The relationship that exists between the coffee producing countries and the United States is of importance. In addition, the UK US relations and the political stability in UK will also play a role in the success of the company. Economic Environment: In UK, the unemployment rate is 7.8%, Inflation rate is 3.2%, Exports are  £520m, Imports are  £493m, GDP Per Capita is $43,785, GDP Real growth rate is 1.20%. There is a constant demand of food and beverage products, and the Americanization of the new younger generation brings opportunity in terms of the acceptance of the brand in UK. Nevertheless, as revealed by figures, the development in the country has increased the income of the people providing them with higher disposable income. Social Environment: The great population of 62 million has made UK high in social trends. The effects that can be encountered from the social environment pertain to the change in the use of coffee as a beverage. Technological Environment: New technologies can create new products, can lead to innovation and reduction of cost, Starbucks can take the advantage of UK innovations made in technology. Environmental Influence: Environmental factors include the weather and climate change. Changes in temperature can impact on the company. This heavily affects the coffee industries. Legal Environment: In UK there have been many significant legal changes that can affect company behaviour. The introduction of age discrimination, an increase in the minimum wage and greater requirements for firms to recycle are examples of relatively recent laws that can affect companys actions. Michael Porters 5 Forces: According to Michael Porter, the five forces that affect the company in any industry include the competition, the suppliers, the customers, the threat of new entrants and the threat of substitutes. The porters five forces analysis for Starbucks in UK is given below: Industry Competition: There is no competition in terms of volume of operations. Competitors are selling similar products including specialty coffee and high quality food. Tullys Coffee, Gloria Jeans, Caribou Coffee are major competitors. Threat of New Entrant: The innovation and product differentiation can be brought in by new entrants. Threat of Substitutes: There are many substitutes, offering similar services and also taking a share of the market available to Starbucks. Bargaining Power of Suppliers: Star bucks is vulnerable in terms of power of the supplier. Bargaining Power of Buyers: Supplier products are highly differentiated. Customers are buying experiences and are fiercely loyal to a particular specialty coffee retailer. Ansoffs Growth Matrix: Existing Product New Product Existing Market Hotels, Grocery Stores, Airlines Salads and New bold Fresh Lunch Program. New Market Open stores all over the world. Music CDs, clothing, Chocolates, Coffee mugs.

My Life Essay -- Personal Narratives Essays

My Life I was born in San Jose, Costa Rica, and moved to California when I was very young. Before I moved to California my dad traveled back and forth for 2 or 3 yrs from California and back to Costa Rica. He spent most of his time working in the Fresno area, in the cities of Tulare, and Visalia. He says he spent his time working in any available job including some farm labor jobs and went back to Costa Rica to spend time with us. After the second time he left Costa Rica to come and work he did not go back. At that time, amnesty was given to immigrants in California, and he moved up north to the Bay area to find a steady job. That is when he saved enough money for my mother, my two siblings, and I to join him in California. My first few years since I moved were adventurous. I had to...

Meiji Restoration - Japan :: Japanese Japan History

Meiji Restoration - Japan The Meiji Restoration was period in Japan when massive changes in ancient Japan. The goal of the Meiji Restoration was summarized in their motto, "A rich country, a strong military." In their quest to do so, the Meiji looked to the western civilizations. The Meiji sent young men to study abroad and learn new traits from the west. Before this drastic move the traditional Japanese society was largely isolated from all other civilizations. By doing this the Japanese managed to strengthen the economy, strengthen the government, and make social reforms. Meiji leaders made the economy a major priority. They encouraged Japan's business class to adopt western methods. They Japanese built railroads to allow the shipment of goods and transportation of people, a banking system to aid in the expansion of businesses and investors, improved ports to aid in the expansion of trade with other countries, and also organized a telegraph and postal system which enables the spread of news quickly. Another goal of the Meiji was to strengthen the government and make it a strong central power, equal to those of the western powers. In 1889 they adapted the German for of government. It set forth principles that all citizens were equal before the law. Like the German system, however, it gave the ruler autocratic power. A legislature, or diet, was formed, made up of one elected house and one house appointed to the emperor. But its power was extremely limited. Japan then established a western style bureaucracy with separate departments to supervise finance, the army, the navy, and education. Meiji made social reforms to help appease the people and advance their society. The constitution ended legal distinctions between classes, thus freeing people to build the nation. The government set up new schools and universities and hired westerners to teach the new generation modern technology. The reform of the Japanese family system became the topic of major debate in the 1870's Reformers wanted women to become full partners in the process of nation building and to learn skills that would allow them to live on their own. While the government agreed to some increases in education for women, it dealt harshly with other attempts at change.

Julius Caesar :: English Literature Essays

Julius Caesar Julius Caesar was a big Dictator. He was very power hungry and wanted to be in charge of everything he did. He was assonated for being to power hungry he was thought of a threat to the senate in result assonated by the senate. Julius Caesar’s was a dictator throughout his political years. Julius Caesar was born on July13th 100BCE to Gaius and Auriliea. Julius Caesar has been involved in politics as early of 20 years old. . When Julius was little he lived in the worst time of the Roman. The city was attacked numerous of times. Government and religious positions when he was around 20 years Julius’s the ruler of Rome was Caius Marius. Marius Marring his father’s sister related Julius to the ruler. Marius left Rome because he became unpopular. Julius’s father became praetor and later became Governor. As you can see from reading this paragraph you can see that some people were involved in politic Julius Caesar was murdered on the ides of March also known as March 15th 44 one is that was witnessed by Julius Caesar’s biographer he was also present at the murder of Julius Caesar’s murder. The Senate very well planed the murder of Julius Caesar. They got Julius’s best friend Brutus. They had sixty people and Marcus Julius Brutus, Gaius Cassius Longinus, Decimus Brutus Albinus, and Gaius Trebonius stared charging at Julius with dagger at least stabbing him twenty- three times, when stabbing him they were standing on the base of the pompey statue. Every one stabbed him at least once. After killing Julius Caesar the senators fled. The senators killed him because he was trying to become king. As you can see Julius Caesar had an unexpected death. Julius Caesar was a big dictator and was very power hungry. Julius Caesar entered the political era part of his life through 77-59 BCE. Julius Caesar had numerous of political jobs such as General of Rome, Statesmen, Consol, and head of roman army. Julius Caesar was part of the triconsols that held one of his biggest enemies Pompey. He was elected Consol in 59 BCE the next year appointed govenor of Rome. Julius Caesar’s Dictator era started at 47 and ended 44. Julius Caesar had such a powerful army when defeating Pompey’s army he fled to Egypt. Then he followed him to Egypt to meet him man to man but when he arrived the King of Egypt, Ptomeley the 13th, already killed him.

A Marketing Plan for The London Aquarium

This document outlines a Marketing Plan for the London Aquarium. The latter is a suitable choice for such an exercise, as it has significant untapped potential as a tourist attraction in the highly competitive environment of our famous metropolis. The Marketing Plan surveys the environment, and tries to bring all seven elements of the Marketing Mix to bear on strategy for achievement of specified objectives. The website of the London Aquarium serves as the primary source of information for this Marketing Plan. The Environment London has been a leading metropolis of the world for centuries. Its stature as the seat of the British Monarchy and of the Government is enhanced by leading positions in the worlds of finance, international trade, and tourism. The latter is most relevant for the London Aquarium, which is the object of this exercise. The vast numbers of people from all parts of the world, who visit London as tourists every year, are the most important opportunity available for the London Aquarium. The city also attracts significant numbers of domestic tourists. Future prospects are bright as London’s selection for the Olympics augurs well for a steady and growing inflow of tourist traffic. Adverse events in July 2005 have raised questions of security in London. However, city authorities and the national Government have taken a number of effective steps to contain the threat. There are many other cities in various countries that compete with London for tourist revenues and traffic. They probably pose a more business-like threat to the popularity of London as a tourist destination. The London Aquarium does not have the rich historical background of some better-known tourist attractions in the city. Neither does it have the devoted following of some of the most famous annual sports events that are held here. The London Aquarium is privately owned, and therefore subject to more severe requirements in terms of cash flows and the returns it must generate on investment. These are a few weaknesses from which it suffers, relative to other tourist attractions in London. The Aquarium has important advantages as well: the romance of aquatic life attracts virtually everyone. Diverse animal forms can attract more than one visit by each person. Local residents are also potential customers, apart from tourists. The London Aquarium has a convenient location, and is relatively easy to reach from any part of the metropolis. Objectives The Objectives of the Marketing Plan that the London Aquarium may like to consider are: 1.   Ã‚  Ã‚   To register an annual increase in the number of visitors which is not less than the change in tourist arrivals in the metropolis 2.   Ã‚  Ã‚   To increase the number of revenue lines by offering new services to visitors. 3.   Ã‚  Ã‚   To increase the awareness about the Aquarium in the public eye 4.   Ã‚  Ã‚   To improve visitor satisfaction and to respond positively to feedback and complaints 5.   Ã‚  Ã‚   To build further on the quality and diversity of aquatic forms of life in the collection of the Aquarium Strategy How can the London Aquarium use its strengths and the opportunities of the tourist market to achieve the Objectives stated above? One possible approach would be to improve the Interactive Marketing experience. There should be incentives for past visitors to record their experiences and for potential visitors to visit the Aquarium at the next opportunity. This interactive strategy can find applications in all seven elements of the marketing mix. Product Responses from visitors on the Internets lament that the London Aquarium does not offer shows. The Aquarium website does mention educational activities, group facilities, and hire of the site for private functions. The Aquarium could open its Animal Husbandry Department to the public, install digital kiosks that provide information on the exhibits and conduct seminars and workshops throughout the peak tourist season. Overall, there is scope for the Aquarium to shift focus from the tangible elements of its product, to enhancing visitor experience. Visitors should be able to stay in touch with the Aquarium: the website should provide electronic newsletters and sponsor web logs. Internet sites show that some visitors miss marine mammals at the London Aquarium. The management should consider this concrete feedback on technical grounds. Video feeds can serve as an alternative if space constraints prevent the Aquarium from keeping aquatic mammals. Promotion The London Aquarium needs to do more to spread awareness of its charms. It can copy the Euro rail example and use the international network of Travel Agents to make tickets to the site widely available. It would help if Tour Operators could have incentives to bring their clients to the Aquarium. Heathrow, Gatwick and hotels can all help to remind arriving visitors to include the Aquarium in their itineraries. Most tourists would sample fish and chips during their trips: this is another innovative medium to use to remind people to drop in at the Aquarium. Feeds from the live web cameras should be on display at or near key transit points such as Oxford Circus and King’s Cross. Such displays would help at visa offices worldwide. Big Ben and other ‘celebrity’ attractions near the Aquarium can serve as magnets to bring visitors to the Aquarium in droves. The promotion element always requires a mass media element. Television and the print media have influential roles in determining how people spend leisure time in London. The Aquarium could arrange for media coverage of its educational activities, and offer feeds from its live cameras. The promotion element should include the domestic and resident segments, apart from foreign tourists. The Aquarium can make a concerted attempt to draw in crowds from people who visit London from other parts of Great Britain, as well as from the large metropolitan population that is always on the lookout for new diversions. There is tremendous scope for the London Aquarium to promote its many attractions more extensively and persuasively. This is the single most important element on which the Aquarium can concentrate for short-term gains in the number of visitors. Price It should not cost almost $10 for a child to visit the Aquarium. The family price of $50 probably keeps many people away. The Aquarium should consider staying open beyond 6 pm in summer and aim for drastic volume growth. Pricing for large groups and for children needs review. The Aquarium can expand on its offerings of mementos to build a full-fledged retail outlet, as well as to provide for catering. It should not count on ticket sales alone for revenue. Place The basement of the County Hall is not enough for the London Aquarium to compete to its full potential. It should consider awarding franchises for independent operators to offer aquatic exhibits, using the London Aquarium’s goodwill and expertise. The Aquarium has a wealth of knowledge on habitats. It also has unparalleled genetic resources. Many services and institutions in London that depend on tourism, can spread their overheads better by offering displays, exhibits and shows, under the London Aquarium umbrella. The aspect of ticket sales covered under the promotion element earlier in this document has implications for distributions as well. Distribution, as with promotion, has high scope to improve the Aquarium’s volume of business. It can also change the nature of the enterprise, keeping the possibilities of high technology in view. The Aquarium can also benchmark its practices against famous hotel and food chains, and excel in franchise management. Such an approach will help the Aquarium leap over space constraints at its present location. People It may be that the London Aquarium depends mostly on biologists to run the enterprise. It will be useful to recruit or to outsource Services Marketing expertise. The Aquarium may also wish to engage people trained in Interactive Marketing, to provide information to visitors and to ensure that they all enjoy their visits. Operations should be seen from a marketing standpoint and not merely in technical grounds. Process Visits to the Aquarium, educational programs, private events, live web cameras, and the website are the main points of interaction between the institution and the international public. Each of these types of transactions can do with the benefit of process analysis, to strengthen Internal Marketing. Employees will need both material resources as well as emotional support to make a success of the new strategy. The process element can ensure that the Aquarium arranges for such provisions comprehensively and affordably. Physical evidence The indoor location of the Aquarium is a constraint in terms of physical evidence. The Aquarium should try to build networks with the Zoo, Botanical Gardens, and authorities responsible for the Thames, to use outdoor locations and thereby improve the physical evidence element. This matter has also been discussed under the distribution element. Conclusions The vast size of the London market for tourism leaves scope for the London Aquarium to review its marketing strategies and to plan for a bigger future. It has excellent material resources in terms of specimens and expertise. The Aquarium has kept abreast of cutting-edge digital technology, with a colorful and informative website, and with live web cameras. It can now upgrade and coordinate all seven elements of the marketing mix to provide an enriched and highly responsive experience for customers. The Aquarium should develop a Service Mission to enthuse its staff. All personnel should commit to the Marketing Plan Objectives. A pervasive determination to provide visitors with superior experiences, and to compete with other London attractions, will make a grand success of the new strategy. Works Cited About us, The London Aquarium, not dated, retrieved November 2005: < http://www.londonaquarium.co.uk/about/index.html>            

A Critique of Tess Onwueme’s Tell It to Women Essay

To Women, we travel back to a Nigerian village in postcolonial Africa. The story enlightens the audience about the dichotomy of traditionalism versus modernism and the ways in which different cultures interact. It ends by revealing the true meaning of culture; the real quality in a society that arises from a passion for what is excellent in arts, manners, and customs. Overall, the play discusses the role of women within this Nigerian village and largely examines the conflict of whether it is better to advance with the rest of the world, or to hold on to the traditions that truly make a society independent and beautiful. The play begins with Yemoja, the most important woman in the village, in a house with Daisy and Ruth, two feminist western-educated scholars. They are the primary antagonists in the play. At this early stage, we see that Daisy and Ruth are not fond of Yemoja. Daisy and Ruth are leaders of the â€Å"Better Life for Rural Women† campaign, which inspires women to believe that they are not only equal to men in many ways, but are even superior in others. The two of them select Yemoja as the mediator between the village and the western world that they are so desperate to force upon the women. The movement causes a great disturbance in the village between the men and women, and especially with Yemoja’s husband and father. Back in Daisy’s home, she has been getting into many disagreements with her family. Her husband Okei, disagrees with her passion about the feminist movement and they frequently fight about it. Her mother-in-law, Sherifat, still encourages Yemoja to participate in the village’s traditional tribal rituals. Sherifat expresses that it would a terrible fate if Yemoja attempts to assimilate to the modern culture and loses her roots. As the story goes on, Daisy becomes estranged from her daughter Bose, as Bose is beginning to understand more and more the culture of the village and becomes closer to Yemoja and Sherifat. Towards the end of the play, the villagers organize a march, for which Daisy gives Yemoja steps to teach to the rest of the women. It becomes clear to Yemoja at that point that western culture is not for them. Daisy and Ruth’s superior arrives to enlighten the women about her ideas of feminism. She is the one that will decide whether or not the movement has succeeded or not. When it is time for Yemoja to perform the dance, however, she and Sherifat perform one of the Idu rituals instead. Bose even joins in the dancing. Ruth falls and becomes extremely injured while Daisy is thrust into the middle of the action. The play ends here in a beautifully tragic scene as Ruth chokes to death while the rest of the villagers celebrate having revitalized their culture. Tess Onwueme’s play was delightfully written and captivating to any audience. The story was intriguing and definitely matched it’s title. Now I see that, Tell It To Women, is a statement on how the women of the village are always being told to do or be something. Whether it is by Daisy and Ruth or by their husbands, the women never really find their own voice until the very end. We see in the first movement, Sherifat telling the chorus of women that being a wife is â€Å"meaning that a wife deserves to be treated like a daughter and not something that you possess. † Yet, throughout much of the story, we see the women being treated like servants and as subhuman to Daisy and Ruth, the village men, and western civilization as a whole. However, I believe that even as a woman, the author was at times, very objective in her portrayal of feminism. She was able to write a play that showed both the positives and negatives of modernism, while advancing the ideals of traditionalism. She does all this without losing sight of what is most important to women of a small village like that. At one part she even has Ruth say â€Å"these rural women are very gullible, you know. All you need to do is make them feel they are important†¦ we need them anyway, maybe even more than they need us. † The author is commenting here on the passive-aggressive attempts of Daisy and Ruth but also shows that the village women do not actually need to be modernized. Perhaps here, the author is a little biased because she is making Daisy and Ruth out to be selfish and slightly cruel. To a western reader, the play was not very easy to read. The names of the villagers were at times tongue tying and I found myself changing opinions about a character because I in fact, thought they were another. Onwueme also does not really explain the native African dialect and proverbial expressions that are used, which was slightly confusing as well. Many play-writes include footnotes at the bottom of the page to explain vernacular that is not known to the reader and that would have been very helpful here. That being said, the true meaning of the play was present the entire time. The clash of cultures and the lingering pains of colonialism in Africa come through wonderfully in the author’s interpretation. In one eloquent line we see that colonialism left its mark of the villagers. Sherifat says to Daisy that â€Å"it’s easier for those who inflict the pain on others to forget. † Tell It To Women, while at times was hard to follow, beautifully captured the struggle of traditionalism versus modernism and is a true mark of feminism. Overall, I thought that the play was well written and captivating. Even as a man, when sometimes it is hard to understand the desires of women, let alone women of another culture, I was able to grasp the true value of this play. It enlightened me about African culture and the roles of men and women in society. I believe Onwueme did a tremendous job in exposing the struggles of postcolonial Africa in an artful representation.

Platonic Love Essay

In the Symposium, which is normally dated at the beginning of the middle period, Plato introduces his theory of love. First thing to note is that in Plato’s theory, love is given and its existence is not questioned. The word love leaves the matter ambiguous as to whether we are discussing love in the normal, human, sense of the word, or if we are discussing desire in a much broader sense, but in this discussion we are only considering only love of type eros, love as a kind of desire that exists between two human beings. Symposium, is a dialogue by Plato, about a dinner party in honor of the tragedian Agathon, after they have finished eating Phaedrus suggests that each person in turn should make a speech about the praise of god of love. Symposium not only gives us theory of Forms in Diotima’s discussion of the Form of Beauty, but it also gives us a number of varying perspectives on love. One more important thing to consider is that Diotima is not known to be a historical figure, and the way in which she is introduced suggests that she is almost certainly just a literary device developed by Plato to express his own ideas. In this theory, we see Plato rejecting the romanticization of sexual love, valuing above all an asexual and all-consuming passion for wisdom and beauty. Plato clearly regards actual physical or sexual contact between lovers as degraded and wasteful forms of erotic expression. Because the true goal of eros is real beauty and real beauty is the Form of Beauty, what Plato calls Beauty Itself, eros finds its fulfillment only in Platonic philosophy. Unless it channels its power of love into â€Å"higher pursuits,† which culminate in the knowledge of the Form of Beauty, eros is doomed to frustration. For this reason, Plato thinks that most people sadly squander the real power of love by limiting themselves to the mere pleasures of physical beauty. For understanding of Plato’s description of love it is very important to firstly understand his notions, about structure of knowledge and his ideas on appearance and reality . Plato has given allegory of the cave and the line to explain the difference between reality and appearance, through which Plato means to depict four ways of thinking, and he has defined the structure of knowledge by giving specific order to these four ways and knowledge according to Plato is to rise along this structure. He puts images of the objects on the lowest level, above which he puts objects. Above the object is the concept of the object developed from the object, which lead to the highest and purest form of thinking, ‘pure concept’, concept which is independent of the object. Here the first two levels of knowledge differ significantly from the last two. Plato argues that one can only have opinions about the first two levels (objects and images), because there is no certainty about them. They exist in the reality, so they are subject to change, and this certainty is achieved in the later of the two levels. According to Plato from the pure concept we can derive the â€Å"form†, which gives us the essence. Here one more important thing to realize is that for Plato, we are born with knowledge, it is just that we have forgotten it, so going through this ladder to achieve the form is merely a way of recollection. Love is one of the form of desire, where desire implies the lack of something. Love as a word can be used in two ways noun or verb, thus it can mean objects of love or acts of love, and while formulating a theory of love it is very important to know which one precedes the other. In Plato’s theory of love, it is very evident that for Plato love is an object and the acts of the love are derived from the objects of love. These acts should be directed towards achieving of objects of love. After having an idea about the structure of knowledge for Plato, it is easier to understand the methods he adopts to derive the parameters for objects of love and how to achieve the form of love. In Symposium, Socrates is just restating the account of love given to him by a woman named Diotima. In this dialogue Socrates derives various parameters of love through a series of questions, which he asks to Agathon. As mentioned earlier, love is a form of desire one of the parameter of objects of love is that it should be desirable. Also from the arguments between Agthon and Socrates, one can deduce that being beautiful is also one of the parameter to become an object of love. Here one important thing to note is that whether something is beautiful or not is objective not subjective. Further by the example of wealth, health and strength, Socrates argues that not only desiring the object once, but also the continuance of the desirability, is a parameter for the object of love. After which Socrates asks Agathon whether good is beautiful or not, to which Agathon replies that he can not refute Socrates, But Socrates replies by arguing that Agathon can not refute the truth that is why he can not refute him. Thus we can derive that for Socrates , being good is also one of the parameter for becoming the object of love. After discussing the nature of the objects of love and also the structure of knowledge, it is easier to understand how to achieve the form of love. To achieve the true love, first step is to love worldly images and objects, from which one can derive the concept of good beauty through the encounters with beautiful particulars. From the concept of beauty one can derive the form of beauty or the eternal beauty, according to Plato true and pure love is nothing but the form of beauty. According to him, the person who has achieved the form of beauty will suddenly perceive a nature of wondrous beauty. Thus for Plato love is ascending from the particulars to form of beauty, which indicates that Plato believes that love for objects of love can not be true love, they are just means to achieve the form of beauty. One can also deduce from here, that Platonic love operates through a standard. Thus the true order of going is to begin from the beauties of the worldly images or objects and mount upwards for the sake of other beauties, using these as steps only to go to all fair forms and from fair forms to fair practices and from fair practices to fair notions, until from fair notion we arrive at the concept of the absolute beauty and at last know what is the essence of beauty.

Rites of Passage within Colour

Introduction In this essay I will be discoursing my personal experience of what Arnold Van Gennep ( 1909 ) has described as â€Å"rites de passage† , concentrating on the liminal stage. This essay will detail my experience of traveling from an all ‘coloured’ community to a bulk ‘black’ suburb and my rites of transition experience of seeking to be ‘black’ . I will besides be discoursing on why I agree and disagree with Van Genneps rites de transition. SEPARATION PHASE Separation stage â€Å"comprises symbolic behaviour meaning the withdrawal of the person either from an earlier fixed point in the societal construction, from a set of cultural traditions ( a â€Å"state† ) , or from both ( Turner, 1969, p. 94 ) . I was born on November 1, 1993 in East London, EC. I lived with my household in Buffalo Flats, EL for the first six old ages of my life, at the clip and today, it is still a predominately colored township. Turning up in that township for six old ages I, along with every other individual populating in that community is what South African society would depict and hold as ‘coloured’ . I would speak ‘coloured’ , walk ‘coloured’ , act ‘coloured’ , fight ‘coloured’ and believe it or non, somehow I would even run ‘coloured’ , or at least every bit ‘coloured’ as the stereotypes myself and my community had been placed in. At the age of six I moved from my beloved Buffalo Flats, EL to what I at the clip considered the center of nowhere, Midrand, GP. This, as Turner put it, was my separation stage. Midrand was a assorted suburb, many Whites, many inkinesss, rather a few Indians and a smattering of coloureds, or at least that was what I saw. I was taken off from my place, detached from it, separated from my household and friends and thrown into this whole new universe which led to my â€Å"liminal phase† . LIMINAL PHASE Liminal period is when â€Å"the features of the ritual topic ( the â€Å"passenger† ) are equivocal ; he passes through a cultural kingdom that has few or none of the properties of the past or coming state† ( Turner, 1969, p. 94 ) . This was the period in which I yearned to be ‘black’ , I prayed to be ‘black’ and after a subconscious and unstructured induction, I learnt how to be ‘black’ . I attended a assorted school, bulk black, but still a assorted school where I was one of two ‘pure’ coloured male childs in my class, the other named Michael Williams. The two of us along with a Chinese male child named Jacky Mo, made up my ‘communitas’ ( Turner, 1969 ) . We were all in the same phase of our lives, we were detached from the society we one time knew, for myself it was Buffalo Flats, for Michael it was the Cape Flats and for Jacky it was China, and we were all thrown into Midrand, and all three of us were in an unstructured and subconscious induction to be ‘black’ . We were all stripped of our race, were no longer coloured or Chinese, nor were we black, we were merely at that place. In between what we were and what we were endeavoring to be, being black wasn’t merely a race or civilization to us, it was a societal standing to be ‘cool’ , and we knew being non-black yet black, would be the highest award amongst our black friends and couples. During this unstructured induction phase our black friends became our somewhat â€Å"ritual elders† ( McNeill, 2011, p. 74 ) . They were learning us how to be black, what to make, how to make it and when to make it. Myself and Jacky lived in the same composite with a male child named Siyabonga Mlaba, who would subconsciously take up the function of being our ‘ritual elder’ . Traveling through this liminal period populating so near to one another made us really competitory for the blessing and regard of our ‘ritual elder’ . The same manner the ritual seniors punished the novices for singing about AIDS ( McNeill, 2011 ) , if we had disrespected or misunderstood any facet of ‘black’ civilization, we were besides punished, non in the same physical mode but with verbal maltreatment and humiliation to a point of feeling disdained. These ‘punishments’ were difficult to accept and understand, but it made me more hungry and eager to s uit in the group I was being initiated into. There were many symbols in my liminal period, one of the chief 1s being the manner I talked. The speech pattern, the words and the actions I used when I spoke were major symbols. I couldn’t merely talk with my normal ‘coloured’ speech pattern, I had to try to talk with the same speech pattern of my ‘black’ friends, use the same words and slang when I spoke. I couldn’t use the conversational ‘coloured’ recognizing â€Å"Awe my Broe! † , I had to utilize the ‘black’ township recognizing â€Å"Sho Mfede† . Around this clip as I easy incorporated African linguistic communications in my address, I began floating from my roots of speech production Afrikaans, easy I bit by bit stopped utilizing it until finally I ne'er spoke Afrikaans, unless in Afrikaans category. Other symbols were dress codification. For some uneven ground the ‘Tsotsi’ or ‘gangster’ image was one the young person wou ld gravitate to, and that’s the expression I wore proudly as a minor. All stars, faded denim and ever a beany worn half off or a popular cap called a â€Å"sportie† worn with a joust. This was all of import. The manner I ate was of import, I had to eat pablum and vleis with my manus, no spoon or fork was of all time required, and I felt more ‘black’ than of all time. As this induction took topographic point, the more it dragged on and the closer I got to my end as adjustment in as ‘black’ , the more I drifted off from my ain civilization and heritage, subconsciously I was denying who my community raised me to be. The more ‘black’ I was, the less ‘coloured’ I was. I looked at being ‘black’ or being a portion of ‘black’ civilization as a societal standing and non as something sacred and to be proud of. The sarcasm was that I viewed my ‘coloured’ civilization and people to be violent, yet I used force to seek and be ‘black’ . Contending was a symbol or portion of the ritual as anything else. ‘Black’ people were strong, and the manner we proved our strength was through these battles, the conflict of the better adult male. A circle would organize and one of the older ‘black’ childs would take one of us younger novices to contend each ot her or another member of the group. If the battle was won, the embracing would be like winning a war, or a football lucifer. But the also-ran will be made merriment of and humiliated, but after every battle a compulsory handshaking would take topographic point as a mark of regard and that it was non personal. I was grade three when my liminal period ended, a battle with a male child named Tebogo, a much bigger male child. He beat me down infinite times in that battle, but I won regard and my rubric of being black by ne'er giving up. So after three long old ages of subconscious induction I eventually made my manner out of the liminal period and was reincorporated to my societal group as longer a ‘coloured’ or novice, but as ‘black’ . But this is where I do non to the full agree with the theory of rites of transition. I the reincorporation stage does non really round up rites of transition, but really starts a new rhythm, do although now I’m ‘black’ , I have to once once more go through a liminal period and induction to turn out that I am worthy being a ‘Hip Hop Head’ . The group in which I spent as an novice for three old ages and eventually got accepted as one of their ain had another societal construction I had to be initiated into, taken back to a liminal stage whereby I was non what I was and non what I was going, but in between that. Take for illustration the school calling of an person. One gets separated from place, sent to school for 12 old ages ( liminal period ) and so reincorporated to the universe one time graduated high school. Yet the reincorporation of graduation is the separation stage for university, so the old ages analyzing at university is the liminal period an d graduating university is one time once more reincorporation. But that one time once more can be the separation stage in happening a occupation, where being unemployed is the liminal stage and acquiring a occupation is the reincorporation stage yet the separation stage for 1s calling and so on and so forth. Decision I agree and disagree on rites of transition, the separation stage and liminal period seem really solid, but the reaggregation/reincorporation stage can besides be seen as the separation stage for the new rhythm of rites of transition.

Life Stages and Financial Products Essay Example | Topics and Well Written Essays - 2000 words

Life Stages and Financial Products - Essay Example Most individuals assume that they have a lot of time on their hands and this could prevent them from building a strong portfolio. Failure to start early at this phase could deny one the opportunity of enjoying interests that accrue from time. Additionally, starters may struggle with minimal income, so this could be a challenge. Student debt may also trouble persons in this category as they attempt to cover their living expenses in the process (Koh, 2012). Young people often want to have fun and enjoy the benefit of not being tied down by responsibilities. They may be focusing on climbing the career ladder and getting to know what they really stand for. Perhaps the biggest challenge for young professionals is that they lack information on how to invest. They may be boggled by a plethora of information available on financial security. Some may purchase cars at this stage or do so later. Starting a young family is the next phase. Usually, one will get married and start having children. It may begin in the late twenties or early thirties. At this stage of life, people will need to think of relocating to a bigger house that will accommodate more people. Additionally, concerns about merging two people’s financial lives together may arise. Matters to do with health and education for the young children also need to be addressed. It is often necessary to plan for a rainy day as several dependants are in the picture (This is Money, 2013). Expenses at this time will often rise as children and family members can be quite expensive.

The Analytical essay Example | Topics and Well Written Essays - 500 words

The Analytical - Essay Example I joined the job as a volunteer in [...]. As I was eager to meet new people, I welcomed the job as a positive influence in my life. While some of my co-workers complained about their work hours and wages, I was just too glad and grateful to mind these minor hiccups. Working gave me a sense of independence. As an employed person I had more responsibility, I could take greater initiative and in an individual capacity, rather than a member of my family or community, as was the case before. There is an immense sense of self-worth and satisfaction that comes with being entrusted with work and I took too this responsibility with a lot of seriousness. Apart from my feelings of self-worth, which improved greatly because of my work, the job benefitted me in other ways. I was suddenly meeting people of all ages and backgrounds who were either suffering themselves or who had family members who were in pain. This exposure to the greater human condition allowed to me to feel for and extend compassion to people who were different from me. I believe that this exposure at my job was crucial in making me the more broad-minded person that I am today. From a practical perspective, working in something as complex as the pharmaceutical industry helped me understand how big corporations and the professional world worked. The job knowledge I gained in the specific field of pharmaceuticals was not the only thing I learned. I grew more aware about how various organisations and authorities worked in our society. This led to a redefining of my ethics. Earlier, I was not very aware of the ills of the pharmaceutical industry, or any other industry in fact. However, because of my insider’s position, I could now see the various drawbacks of big corporations and the frequent malpractices that harmed common individuals. My complete faith in hospitals, the government, and a greater moral order in general were questioned. In

Public Relations Essay Example | Topics and Well Written Essays - 1500 words

Public Relations - Essay Example Framed by experts as an election of a lifetime, the high stakes enmeshed in the waning economic prospects up for challenge by a more aggressive China combined to smash the historical barriers of racism, religion, class and gender to the very most coveted seat in the land of opportunities. An underdog brand with tags considered negative in the history American politics—a junior Democratic senator of African roots— Obama ignited the country with a well-organized campaign that has gone into history books as a standard benchmark in marketing excellence. Although the 2008 presidential race attracted an impressive array of individuals with known credentials in foreign policy and/or national political experience, Obama’s candidature carried a special burden over and above the nation’s leadership qualities; proving that he had what it takes to break through the virulent barricades of American racism (Balz and Johnson 13). From the very beginning, Obama fashioned h is candidature with a brand of change; a position emphasized at every turn with lucid communication tactics. A candidate with flawless oratory skills, Obama knew that the success of a â€Å"product† begins with nature given attributes. Obama inaugurated his candidature for the top seat with a democratic bent that had marks of inclusivity; the fact that American people were stakeholders in his lifelong career was never hidden from his very first limelight speech. As such, any further breakthrough endeavors had to incorporate them [the American people]. His able approach on the doubts surrounding his religious affiliations, his unique biracial background and the attacks questioning his allegiance to the United States more than gave Americans the feelings of knowledge of a next-door neighbor. With a baggage of confidence crisis that swept through the financial system; a stark reminder of the darkest days of the Great Depression, plus failures of the Bush’s presidency to c ontrol a national debt hovering at its highest, framing Obama as a candidate of change was inevitably a killer jibe to McCain’s prospects of rallying the public behind his bid (Balz and Johnson 11-12). Consistent with change-wrapped messages that were eloquently delivered to the very comfort zones of the American population, Obama’s brand offered voters something different. Change being the centerpiece of the Obama’s campaign strategy, McCain, though experienced enough to lead Americans in a new direction, caught himself in a cage of the status quo, a tag framed by the opponents-the Obama camp (p. 291). By integrating change as the dominant theme to America’s future, Obama’s disadvantages defined by history became no more. At a time in history when the public literally demanded to know more about the government’s handling of a crisis, the Bush’s administration had few answers to offer with little leadership. With the media largely rel iant on the government for public policy information that were plainly scanty, the presidential candidates were worthy sources for an explanation to the state of the economy. For the first time, a rare opportunity to showcase presidential decision-making abilities presented itself at an opportune time; and a vulnerable media was

Qualitative and Quantitative Research Methodologies Essay

Qualitative and Quantitative Research Methodologies - Essay Example Unlike research studies in other fields, studies in health and social sciences involving the use of human subjects requires greater caution. The Helsinki Declaration of the World Medical Association declares that, though progress in health-related fields requires research and experimentation involving the use of human subjects, considerations related to the 'well being of the human subjects should take precedence over science and the society' and that the primary objective of such studies, involving human subjects, is to better understand and improve on diagnostic and therapeutic procedures, and to better understand the causes and progression of diseases (WMA, 2000). Furthermore, the drive towards evidence-based practice in several fields has also meant that professional decision must be made on the basis of the best available evidence (Crawford et al., 2002). Putting all these factors together, it becomes obvious that making use of the most appropriate research instruments/methodology is not only important for the validity of the final result, but also for the utility and relevance of the result findings to professional practice. This fact has meant that deciding the best research methodology for any particular research effort is one of the most important decisions of a researcher. Obviously in response to this trend, over the decades, several research methods have been developed, while existing ones have been continually refined to meet the demands of the modern researcher. However, quantitative and qualitative research methodologies though composed of an array of several, and at times contrasting principles; have stood the test of time, in a number of research fields (Murphy, 2000). Therefore, the purpose of this essay is to argue in favour of the use of qualitative and quantitative research methods/methodologies to assess 100 risk factors collected over a period of five years based on interviews and considered as the primary data for a research study. To achieve this, the rest of the paper will be structured thus: the next section will define and briefly explain the concepts of qualitative and quantitative research methodologies; this will be followed by an analysis of the difference and similarities of these two methods of inquiry. The third section will examine the benefits of using qualitative and quantitative research methods in the research study at hand that is, assessing 100 risk factors collected over a five year period through interviews; in the light of other research methods like phenomenology and others. This is intended to show that qualitative and quantitative research methods are better suited for the study at hand. The last part of the essay wil l present the concluding remarks. According to Lindsay (2002), considering the fact that the ultimate goal of risk assessment is to achieve a health impact, through understanding the aetiology of disease conditions to effect a reduction in mortality and morbidity due to the risks, and thus, achieve an improvement in health (p.571), research studies involved with risk assessment are therefore better presented and more useful in quantifiable terms. As a result,