Save the Children (UNICEF)

Save the Children (UNICEF) UNICEF is running an advertising campaign to save children across the world from hunger, exploitation, child labour and saving them from being sexually abused (UNICEF, 2). This paper will briefly discuss the concept of attention as used in the Save the Children Ad campaign run by UNICEF.Advertising We will write a custom essay sample on Save the Children (UNICEF) specifically for you for only $16.05 $11/page Learn More It will also show how the initial attention is used to produce an action from the viewer. According to Blythe (36), in consumer behaviour theory, attention refers to the selective attention and reading of messages that suits the consumer. An advertisement will have a number of messages, some intended and some unintended. Consumers may focus and concentrate their attention on certain aspects of the Ad while missing or ignoring the main intended message. Advertisers try to minimise this drift of the attention focus and attract visitors and attem pt to get them to react. Good Goes is a registered body that performs childcare programs on behalf of UNICEF. This organisation is running a number of Ad campaigns (Good Goes, 1). The arrangement of the Ads is as a horizontal slide show, placed horizontally across the web page. The advertiser has skilfully used images of some good-looking children along with some destitute ones. All efforts are taken to represent children from different ethnic origins such as Black, Asian, White and Chinese. The gallery of the slide show gives the image of the child and one can click on the image to view some more details. The images are kept clean and bright and the text is brief and concise without overburdening the reader. The Ads also do not feature dirty looking or obviously sick looking. The reader is at once influenced by the children and would want people to react immediately (Good Goes, 1). After getting the attention of the reader, consumer behaviour theory suggests that the respondent mus t ponder, think, weigh the advantages and disadvantages and decide to make a purchase decision. In some cases, the decision to buy a product, subscribe for a service or donate for a cause can be impulsive. In many cases, the advertiser would want to encourage impulsive buying. The advertisements from UNICEF also want to encourage this impulsive reaction from the customer. The main intention of the Ads is to increase awareness of the cause of children and to obtain the attention of the reader. Once the reader has viewed the details and given his attention, the next reaction would be to take action. There are different ways in which the viewer can be involved (Good Goes, 1), (Blythe, 42).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The ways are to support the cause, to give or donate funds, to join the program and to advocate the cause of the organisation. The main Ads are a continuation of the theme of helping to save and protect children. The Ad is termed successful only after the viewer has turned his attention to action. Support can be in the form of training local health staff so that they can provide care for children and the mother. The action of Give is to donate and help the newborn. There are a number of child survival programs where the viewer can donate money. The next action is to Join the activity and campaign. The last action is to become an advocate of the campaign and carry out voluntary work. The above paragraphs have shown how attention feature from consumer behaviour theory can be applied to the UNICEF Ads. The Ads have succeeded in grabbing the attention of the viewer. They have also succeeded in making the viewer take one of the required set of actions. Blythe. Jim. Essentials of Marketing Communication, 3rd edition. Pearson Education, UK. December 2005. Good Goes. Save the Children: New born child survival campaign. 2011. Good Goes. Web. UNI CEF. UNICEF statement on UNHCR-Save the Children report. 2011. United Nations International Children’s Emergency Fund. 22 April 2011. https://www.unicef.org/media/media_21700.html

The Internet and Availability of Information Research Paper

The Internet and Availability of Information - Research Paper Example Information is one of the assets of an organization. Raw data until processed has no value in a business structure to be used in the best interests of the organization. With the advent of information technologies that raw data is gathered, stored, processed and disseminated to become an integral part of the organizations' processes. An information system links together data inputs, processes, and information outputs in a systematic, structured way. With the use of technology, information processes are used to further the operations and management of an organization (Ward 1995). With the help of internet and usage of technology, information can be accessed and made available with the click of the mouse. By using electronic means like the Internet, the email and other electronic means of communication, the right information becomes available at the right time. Electronic mail has become the standard and dependable source of communicating information. Other than emails, there are company websites, online bulletin boards, and message boards through which anybody can gather reliable, relevant and important information. Simple searching and researching on the internet about a company's systems can be availed at any time. Information sharing has become as easy as can be dreamt of (Kairab 2004, p. 10). Information systems work on the principles as the value of information is crucial in taking important decisions by the management. Information system is a set of interdependent parts that gather, use and provide information, and feedback to meet a business goal. These parts are input, processing, output, and feedback. We see day-to-day examples of information systems at work in ATMs, airline reservation systems, course reservation systems etc. Efficiency, effectiveness, and system performance standard makes an information system reliable; these are the three important ingredients that generate output, which is received in the format of documents and reports when raw data is captured to transform it into beneficial outputs. Important feedback from the output is recycled back to input or processing activities for getting further future output. In a computerized information system, inputs used are hardware, software, databases, internet, people, and methods are utilized to gather, use, save, and process data into information, as seen in the figure1 (Stair & Reynolds 2009).  

Moral and Religious Censorship, Family and Religious Values Essay

Moral and Religious Censorship, Family and Religious Values - Essay Example This increase has led to sorely needed strict laws that address these affronts. A personal incident has affected me. I have a nephew, who is so close to me that I think of myself as his â€Å"second father.† My nephew, being part of the new generation, uses the internet frequently for such activities as school work, playing games etc. One day, when he was on the internet and I was visiting, he asked me, pointing at the computer, â€Å"what are those two people doing?† I looked at the computer and was shocked to see a porn movie playing. I rushed instantly towards the computer and switched it off. I told him that this is adult stuff that he would learn in the future. I was outraged – children should not be exposed to sex. The early years should be spent thinking of studying and the small things in life, not thinking about sexual imagery. I used to believe that porn websites, magazines and movies were far from the reach of children, but my thoughts have changed as a result of this incident. After seeing a ten-year-old open a porn website, I realized just how easy it is for our youth to be exposed to these images. There is a clear lack of moral censorship in today’s society. Most of our recently produced movies have sexual content or nude scenes, while music videos that could be easily viewed on youtube and other video broadcasting websites feature ladies with about a quarter of their bodies covered. Childhood exposure to such adult imagery may lead to the increase of masturbation, voyeurism and sadism. Pornographic, indecent and obscene imagery also affects adults, as they introduce fantasies that could increase rape in our society. â€Å"According to conservatives, the sexually explicit content of pornography is an affront to decent family and religious values and deeply offensive to a significant portion of citizens who hold these values. The consumption of pornography is bad for society. It undermines and  destabilizes the moral fabric of a decent and stable society, by encouraging sexual promiscuity, deviant sexual practices and other attitudes and behavior that threaten tradit ional family and religious institutions, and which conservatives regard as intrinsically morally wrong.

Can Psychological Theories Be Compatible With One Another?

Can Psychological Theories Be Compatible With One Another? Drawing on material from the lectures, and using the conceptual framework of ontology, explanation and methodology: Critically discuss the extent to which psychological theories and methodologies are compatible, conflicting or co-existing. Matthew Belmonte lecture topic (social cognition) Prof David Crundall lecture topic (risk taking/road traffic behaviour) Dr Florentia Hadjiefthyvoulou lecture topic (behavioural/drug addiction) Dr David Wilde lecture topic (introduction to a qualitative approach to psychology, critical health psychology, out of body experience) Conceptual framework: ontology, explanation and methodology. 9TH MAY. Psychologists may be interested in similar questions, what makes psychology unique? What makes this a psychological question? What are we learning about ourselves – social psychology, different components of who we are (bystander effect). Developmental psychology, following certain methodologies (a blank state/innate/genetics/nature vs nurture) Personality/individuality – construct generalisations in similar contexts – what makes us the same? (nomothetic approach) The normative functioning state of behaviour (able to recognise abnormal behaviour) How do psychologists go about studying what they study? Interested in the human being – who you are? Social/society/environment the relationship between them all, how do they fit together between the mind, behaviour and body (the mental state of mind, consciousness and physical aspect/body/brain as control centre?) Ontology – what is the nature/essential essence of the subject matter (what is the thing ‘in itself’?) What is it that needs explaining? Explanation (theory) – how do we explain the psychological phenomena? Language needs to coincide with ontology. How well does the explanation match ontology? What counts as appropriate evidence to support the explanation? Methodology – what methods do we employ to test (support/refute) psychological explanation (theory)? Evidence to support explanation to confirm ontology. Is this the best method of gathering the evidence to support the explanation? What is psychology? Is psychology†¦the scientific study of the human mind (thoughts and mental consciousness)? The study of the brain (helps to perceive reality (function) essence – neurological physical thing – made up of neurons)? The study of behaviour (intention and action fit in)? A QUESTION OF ONTOLOGY – WHAT IS THE MIND? WHAT IS THE BRAIN? WHAT IS BEHAVIOUR? Is te mind the same as the brain, or are they different? Is behaviour the same as movement? What about intention and action: how do they relate to behaviour? A QUESTION OF EXPLANATION – HOW DO WE EXPLAIN the relationship between mind, brain and behaviour. How is the mind related to the brain? How is the mind/brain related to behaviour? Is it that†¦ mind, brain, mind and brain CAUSE behaviour? A QUESTION OF METHODOLOGY – HOW DO WE STUDY the mind, the brain and behaviour. Take into account of historical context? If psychology is the (scientific) study of mind/brain/behaviour then where, in all of this, is the person? ONTOLOGY: Is the person their mind, their brain, their behaviour or all of these? EXPLANATION: How are these related to each other in the construction of a person? METHODOLOGY: How do we study a person? Placing psychological research in HISTORICAL CONTEXT: to understand the current state of psychology, why psychology is as it is. The origins of some of the issues and questions that relate to psychology and psychology as a science. To better understand why these issues and questions have arisen and also learn from those who preceded us. FH: Conceptual framework with addiction: Ontology – what causes addiction? Explanation – theories of addiction. Methodology – how do we study these theories? What causes addiction – many theories try to answer this complicated question. Sociocultural perspective (people form addictions under stressful living conditions), psychodynamic perspective, cognitive-behavioural perspective (operant conditioning is a key role in addiction), biological perspective (addiction is a disease that the individual has no control over) Is addiction nature (a disease = biological) or nurture (social learning phenomenon) Disease model of addiction: the individual has no control over drinking habits – treatments such as Alcohol Anonymous is based on theory as addiction is a disease because of genetic make-up. ‘The disease concept of alcoholism’ (Jellinek 1960) The inability to control drinking. ‘Addiction is a disease that originates from the biological, neurological and genetic makeup of an individual’. Disease model of addiction: where does the evidence come from? Genetic predisposition factors: Animal breeding studies, whereby animals showed a preference to alcohol, their offspring also (genetic makeup) (Carroll and Meisch 2011, Weiss, 2011) Human twins studies (inherit genetic predisposition) (Legrand et al., 2005, Tsuang et al., 2001) Kaij 1960. Adoption studies (gives support to disease model of addiction) (Walters 2002, Goldstein 1994) Genetic linkage strategies and molecular biology techniques. Abnormal dopamine-2 (D2) receptor gene in participants with substance use disorder (Cosgrove 2010; Blum et al., 1996) Disease model of addiction: where does this evidence come from? Psychological factors: the reward system or ‘pleasure pathway’: ‘a brain circuit that is involved in mediating the effects of reinforcement and is fundamental in initiating and maintaining behaviours important for survival’. Evidence from animal studies – Behaviours such as consuming food and alcohol that we enjoy doing kick start the brain reward system Particular neuron circuits light up during pleasure – neuron transmitter is dopamine (feel good hormones that give a pleasurable feeling – from MRI studies) that produces euphoria and reinforces the behaviour to be repeated (how addictive behaviours are maintained and reinforced). Is the disease model the only explanation for our question? The most important causes of addictive behaviour are psychological in nature and not biological. Robins (1979) importance of social setting on drug taking. Social learning theory ‘addiction is a learned behaviour and is the result of observation and modelling (social and family interaction)’ The individual: personality traits (Sher et al 1991; Terracciano et al, 2007; Wilson et al., 2010) low self-esteem, sensation-seeking, impulsivity, vulnerability, openness to experience, agreeableness and conscientiousness. Is there an addictive personality? Other high risk factors: permissive family attitudes to addictive behaviours. Addictive behaviours by parents or family members. Low commitment to school. Early peer rejection (alienation), attitudes favourable to addictive behaviours. Early onset of the behaviour – underlying depression, anxiety. The environment: the cultural context and customs underpinning the addictive behaviour. Extreme economic deprivation (mainly for drug addiction) ‘heroin is the ideal drug for the unemployed’. Substance cost and availability – the most significant predictor of use and peer associations. Family interaction model (Baer et al 1987) higher risk through: deficits in parenting, family tension, rejection, emotional distancing and parental alienation. The behaviour: once learned, addiction is maintained through cognitive factors, expectancies and cues. Operant Conditioning (Skinner), Classical Conditioning (Pavlov) Examples of factors reinforcing an addictive behaviour: positive reinforcement associated with: the psychopharamacology of the drug (relevant to substance addiction), crucial importance of the role of the dopaminergic system (reward), the social aspect of the behaviour – peer recognition, group identity, cultural norms etc. Negative reinforcement associated with: avoidance of withdrawal symptoms, some drugs/behaviours alleviate psychological distress/trauma, relief of boredom, coping with poor living conditions etc. Protective factors: a supportive family environment, a caring relationship with at least one adult, positive temperament, a social support system that encourages effort. So what causes addiction? Is addiction a disease? Is addiction a social learning phenomenon? Can both biological and psychological theories explain addiction? How well does the explanation (theories of addiction) match the ontology? Do methods of gathering evidence support the explanation? Are methods compatible, conflicting or co-existing? What does this say about the nature of psychology? Stress, Family Environment, and Multiple Substance Use Among Seventh Graders P. E. Baer, R. J. McLaughlin, M. A. Burnside, A. D. Pokorny, and L. B. Garmezy  Baylor College of Medicine. Psychology of Addictive Behaviours. 1987, Vol. 1, No 2. 92-103 Seventh graders reported using more alcohol, nicotine, or cannabis, singly or in combination, if they also reported having more stressful events occurring in their lives. This was the case whether the stressful events were of major proportion; Major life stressors had consistently a more reliable relationship to substance use than the minor irritants when the number of events that had occurred was considered. From a qualitative point  of view, the troublesomeness of daily irritants retains an independent relationship with usage apart from the frequency of stressors and does so apart from the correlation of usage and anxiety. Family support and stressors independently relate to substance usage.

Terrorism - Where is the Glory of War? :: Argumentative Persuasive Topics

Where is the Glory of War? Â   I cannot find the glory in the war against terrorism. I remember when I picked up the newspaper last year and saw "America Strikes Back!" blazed boastfully across it in letters 10 inches tall--my heart sank. We've answered one terrorist act with another, raining death on the most war-scarred, terrified populace that ever crept to a doorway and looked out. The small plastic boxes of food we also dropped are a travesty. It is reported that these are untouched, of course--Afghanis have spent their lives learning terror of anything hurled at them from the sky. Meanwhile, the genuine food aid on which so many depended for survival has been halted by the war. We've killed whoever was too poor or crippled to flee, plus four humanitarian aid workers who coordinated the removal of land mines from the beleaguered Afghan soil. That office is now rubble, and so is my heart. Â   I am going to have to keep pleading against this madness. I'll get scolded for it, I know. I've already been called every name in the Rush Limbaugh handbook: traitor, sinner, naive, liberal, peacenik, whiner. I'm told I am dangerous because I might get in the way of this holy project we've undertaken to keep dropping heavy objects from the sky until we've wiped out every last person who could potentially hate us. Some people are praying for my immortal soul, and some have offered to buy me a one-way ticket out of the country, to anywhere. I accept these gifts with a gratitude equal in measure to the spirit of generosity in which they were offered. People threaten vaguely, "She wouldn't feel this way if her child had died in the war!" (I feel this way precisely because I can imagine that horror.) More subtle adversaries simply say I am r I fight that, I fight it as if I'm drowning. When I get to feeling I am an army of one standing out on the plain waving my ridiculous little flag of hope, I call up a friend or two. We remind ourselves in plain English that the last time we got to elect somebody, the majority of us, by a straight popular-vote count, did not ask for the guy who is currently telling us we will win this war and not be "misunderestimated." We aren't standing apart from the crowd, we are the crowd.

Life of Pi write-up Essay

Life of Pi shows that we are entering a virtual age as Pi, a selfish murderer, is portrayed as a hero throughout the movie. In the beginning of the movie, Pi is portrayed as a smart, virtuous man – there is an emphasis on his strong faith in God, his love for his family and his knowledge of animals. However, later in the movie, Pi brutally murders a hyena after his family’s ship sank and manipulates the tiger that he was left with to do whatever he pleases. Although Pi faced anxiety because he was alone on a lifeboat with a tiger and with despair from thinking that he would die, these circumstances are not to blame for Pi’s awful behavior. Pi has the freedom to make his own decisions and is able to express his emotions in whichever way he wants, making him fully responsible for the course of his actions. Once Pi is rescued, the whole world starts to see him as a hero for his survival, however they do not process all of his wrongdoings. To make matters worse, the journalists that Pi spoke with after he was rescued do not even use the first story that he shares with them – the one involving human beings – because they claimed it was too gruesome, bringing Pi to replace human beings with animals in his second story. This also represents a virtual age because it sends the idea that wrongful actions are okay when they are presented using animals rather than human beings – truly showing the selfishness and carelessness of society. In conclusion, Pi’s inhumane actions are not acknowledged by the public, and furthermore Pi is being rewarded for his wrongdoings. In Life of Pi, storyteller Pi Patel explains the firsthand account of his adventures. When his family’s zoo business fails in India, they embark on a sea voyage to begin a new life – however, one night aboard their ship in the middle of the ocean, a deadly storm hits, leaving Pi trapped in a lifeboat with several zoo animals. After several brutal incidents, including Pi murdering a hyena, Pi is then left to fend for himself in the company of a Bengal tiger. At the end of the movie, when Pi is rescued and questioned by journalists, he tells them two different stories about his journey: one involving human beings and one involving animals, leaving the journalists to publish the story involving animals. Kierkegaard’s philosophy relates to this story because even though Pi is very religious, he is aware that he is free to put his wellbeing before God. While being stuck on a lifeboat with vicious animals, Pi does whatever he can in order to survive – even if that involves taking part in murder and manipulation. Pi chooses to murder a hyena because this animal killed his mother and would eventually kill him, as well as Pi chooses to hunt fish in order for the tiger to survive and to save himself from being eaten. Pi also had to state dominance and mark his territory in the lifeboat, in order to prevent the tiger from hurting him. Pi is therefore the perfect example of putting the individual before God in Kierkegaard’s philosophy because he believes in God, yet he continues to live his own life with freedom as he makes rational decisions. Pi is also aware of the aggressiveness in his decisions, and continuously apologizes to God for all that he has done. By doing this, Pi gains strength and heals through God, as this is also a part of Kierkegaard’s philosophy.

Oscar Winning Hispanic Actors